iPhone 14 with SOS texting and Ultra Watch released by Apple.

The iPhone 14 from Apple features Ultra Watch and emergency satellite messaging.

Apple unveiled a series of new iPhone 14 models with accident detection and the ability to send an SOS signal via satellite in an emergency. The company also released an Ultra Watch designed with adventurers in mind.

The iPhone 14 models will put Apple to the test regarding its ability to monetize its affluent client base, which has maintained spending despite growing inflation but is not immune to a failing economy.

The standard iPhone 14 (beginning at $799) and the Plus (starting at $899) will be pre-ordered on September 9.

Apple has claimed that it has developed a mechanism to aid first responders in rural areas. It further claimed that its FindMy app would allow users to broadcast their location via satellite in emergency scenarios where no other means of communication would be possible.

In a filing, Globalstar announced that it would be Apple's satellite operator for the SOS emergency service. Ahead of Wednesday's announcement of the Apple transaction, trading in Globalstar stock was halted after it had fallen by around 16%. The stock price is up around 50% so far this year.

There are competing products out there that perform comparable tasks. Last month, Elon Musk, founder of SpaceX, announced that the company was collaborating with T-Mobile (TMUS.O) to use SpaceX's Starlink satellites to provide internet access to mobile devices.

Although it will have a bigger display like Apple's iPhone Pro models, the iPhone 14 Plus will have the same A15 CPU core as the iPhone 13.

The business from Cupertino, California, also debuted three new Apple Watches, including a Watch Ultra designed for high-impact activities like swimming and scuba diving.

The Ultra is more durable and equipped to withstand the rigours of long-distance sporting events like triathlons and is more resistant to water and extreme temperatures.

Both the Series 8 Watch with crash detection and the Series 8 Watch SE, an enhanced affordable variant with 36 hours of battery life, are new Watches.

Cellular models of the Series 8 will start at $499, while the SE will be available for $299. The Ultra will be released on September 23 with a starting price of $799 and built-in cellular connectivity as standard.

Apple claims that the Series 8 watch's built-in temperature sensor may be used with the company's existing cycle tracking software to provide accurate historical ovulation data. When describing its bicycle monitoring system, the company emphasized confidentiality. After the Supreme Court of the U.s struck down a constitutional right to abortion in the United States, privacy and reproductive health data have become a concern for tech businesses.

Apple has stated it does not have access to the encryption key needed to decipher health data such as cycle monitoring.

The Apple Watch and other accessories have helped the company generate new revenue from its existing customer base. However, the iPhone is still its most important product, accounting for 52.4% of total sales in the most recent fiscal year.

In the hour and a half since the presentation began, Apple's stock rose 0.6%, which was in line with the event's beginning but lower than the 1.5% gain in the S&P 500.

On Wednesday, Apple is rumoured to hold a preview event for a new mixed-reality headset. It is anticipated that the device will contain cameras that provide a see-through image of the outside world to the wearer while superimposing digital items on the real ones. According to analysts, the item is not expected to hit stores until at least next year.

Apple typically doesn't reveal its product plans until before new gadgets are released, so a sneak peek would be extremely unusual. Meta Platforms is investing billions of $ in developing a competing headset named Project Cambria.

However, Apple may need to give developers time to grow accustomed to the headset before it can release attractive apps for it. O'Donnell remarked that developing a new and substantially different platform type will take a lot more time.